6 million shoppers in Mall of the Emirates this DSS says mall vice-president

Mall of the Emirates, member of the Dubai-based Majid Al Futtaim (MAF) Group, a key sponsor of DSS 2008, is about to achieve its Dubai Summer Surprises (DSS) 2008 targets in terms of sales and footfall, said Fouad Sharaf, Vice President, expecting the region's largest mall to exceed its set targets by the end of the summer bonanza , which kicked off on June 19.
"We have hit AED 1.5 billion in sales with 6 million visitors thanks to DSS which immensely contributes to revitalizing the retail trade sector during summer," said Sharaf.

"Shopping promotions and exciting events in malls during DSS have been instrumental in attracting visitors to Dubai during this time of the year, and these factors have reflected positively on retail sales and the overall visitor turnout."

Sharaf noted that Mall of the Emirates had logged tremendous growth rates since its launch in 2006. "In the summer of 2006, we achieved AED 700 million worth of sales which increased to 1 billion in 2007," he said, expecting the 2008 sales to exceed AED 1.5 billion.

"During DSS 2007, 5.3 million people visited the mall, a 17 per cent increase over DSS 2006, when 4.2 million came in," he noted, expecting a total of 6 million people to visit the mall by the end of the current DSS edition.

"The intensive activities and large-scale campaigns launched by the Dubai Shopping Festival Office along with the discounts offered by a large number of participating stores in the event have reflected positively on sales and footfall. Mall of the Emirates is living up to its potential of catering to diverse visitors, he added.




Sharaf added that a large number of Gulf tourists visit the mall during DSS along with scores of UAE nationals and multi-national expatriates. "The existence of Kempinski Hotel is a great asset to the mall's potential, as the hotel has helped draw in a large number of Gulf tourists who prefer to stay near to shopping areas along with their families."

"Consumer behaviour in the region has undergone considerable changes. People no longer visit a mall for just shopping; a visitor now spends an average of 3 to 4 hours per visit divided between shopping, dining, and entertainment," he said, noting that UAE citizens and residents spend an average of AED 600 per person, while a tourist spends an average of AED 1200 per visit.

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Travel & Events

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