The Right Stuff Quick Enough

An excerpt from a speech made by Jerry Hollender, President and Chief Inspired Protagonist of the company, Seventh Generation at the Economist Conference, Corporate Citizenship: Building A Sustainable Business, in San Francisco, November 19, 2008. In this excerpt, Mr. Hollender addresses the issue of measurement and the problem that traditional measurements do not paint the whole picture when it comes to sustainability. "Net-Net" is this company doing enough of the right stuff, quick enough?

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