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Guerilla Marketing - Ambient ad: The Hoopoe antenna hanger

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Uploaded by on Nov 18, 2010

For creating awareness to a great new Israeli outdoor hiking website, we created a paper bird, balanced on the car antenna.
We gave the children something to play with, and the parents - something to teach.
Time & Place: packed Shopping centers during the holidays.
Result: out of 10,000 copies, only about 40 were thrown away. The rest went home with the families.
Tell us what did you think about it, or look us up -- Guerillaz on FB

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  • Cant wait for your next video

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