Session 5 Part 5 - Panel: Local Gets Social - UGC and the Promise of Real-Time Search

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Uploaded by on Nov 18, 2009

Local Gets Social The Impact of User Generated Content and the Promise of Real-Time Search
With the increase of local sites that feature user generated content and in particular reviews plus the real-time nature of platforms such as Twitter, consumers now have access to unprecedented amounts of local information. In this panel we will explore many questions. Do we risk information overload for consumers? What is the promise of real time search? How is the power of word of mouth being used by consumers? What are the challenges for publishers, advertisers and in particular local business owners? We will also explore new business models and opportunities that have been generated by UGC.
Moderator: Greg Sterling, Internet/Mobile Analyst Screenwerk
Panel: * Seb Provencher, Co-Founder Praized Media * David Ingram, CEO Brownbook * Sokratis Papafloratos, CEO TrustedPlaces * Andrew Hunter, General Manager Qype

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