How Do Customers Find Your Site?

http://www.plr.me - I want to give you an insider's view about how your customers are searching for your site.

Okay... so your customer, Sally has a problem.

So Sally searches for a solution and when she finds it, guess what? She stops looking.

So when Sally is searching, is she finding you?

Okay, let's take a look.

Let's say Sally is in debt. That's what she needs help with, so she goes to Google to find a solution.

Sally might type in: "how to get out of debt"

What do you think Sally is looking for?

Well, it could be any number of things... but it boils down into two main areas:

The first is INFORMATION.

She could be looking for information to read and give her ideas. Some of this information might be in the form of blog articles and email autoresponders... but it could also be in the form of an info product, home study course, webinar eClass, or video training.

This is simply INFORMATION that allows Sally to consume content in a variety of formats - text, audio, video, and online workshops. And when Sally consumes your content, she's able to improve her situation. And when she improves, she's happy and she buys more from you!

So Sally is simply looking for INFORMATION.

The other thing she may be looking for is a SERVICE.

Sally could be looking for a coach or financial planner to work with her 1 on 1 to help her create an customized financial plan. That's what a personalized service is all about.

If you're able to offer a service to your customers, great! If not, it's easy to team up with someone who can or refer your customers to others.


Okay, so a quick recap:

Remember your customers are searching Google for a solution to their problem. YOU need to be the one to provide the ideal solution BEFORE they find your competitors.

And that means you need to provide quality INFORMATION.

What kind of information?

Learn more by visiting
http://www.PLR.me

Category:

Education

Tags:

• plr
• plr.me
• marketing
• google
• business
• search engine optimization
• search engine marketing