MTV3

Challenge: MTV3 is Finland's leading
commercial channel. They asked Kemistry
to refresh their brand identity.

Response: We devised a 360 degree 'Owl Vision' concept to reconnect the channel with its Finnish roots and audience. Our work included a new graphic channel identity, news and sports identity, animations, programme packaging and audio direction.

Success: We transformed the brand with
a brighter, more sympathetic tone that
reinforced MTV3's core values and appeal.

Kemistry:
Founded in 1997, Kemistry has grown to be the largest and most successful independent broadcast design and branding agency in Europe, creating communication strategies for leading companies worldwide.

Market dynamics, including changing audience behaviour, increased competition and
media diversification, signify the continuous need for brands to differentiate in order to compete for audience share. Kemistry uses these market trends to predict future audience needs thus creating genuinely strategic design solutions.




Our success is based on understanding our clients' communication objectives and providing clear brand strategies and compelling design ideas which give tangible results.

We have developed strong on and off-screen visual brand identities for clients including CNN International, BBC, ITV, Channel 4, Five, FilmFour, National Geographic, Discovery Networks, as well as NRK (Norway), TV4 (Sweden), MTV3 (Finland) and NOKIA.

Our approach has garnered over fifty international awards including Promax & BDA Europe, BDA USA, D&AD Annual and Norwegian Design Council awards.

Category:

Film & Animation

Tags:

• MTV
• MTV3
• Finland
• kemistry
• branding
• brand
• design
• ident
• TV