The Toyota Crisis Calls for a Logo Tune-Up

The bad news at Toyota is in overdrive. Since the recall of the Prius for its deadly acceleration problems, the carmaker has been hemorrhaging sales and consumer confidence. Now, even its luxury brand, Lexus, is under investigation for "stability" problems. Ouch!Megabrands implode all too often. The bigger they get the more fragile they become. It may be as troublesome as unethical labor practices or just too many coffee shops. Most are expert at crisis management and eventually survive. In the best case they fix the problem and a forgiving public embraces them once again. However, there's always a lingering memory of a tarnished image that can compromise a brand whether it is Toyota or Tiger Woods. As part of the recovery process some brands seize this occasion to refresh their brand identity or logo to signal positive change. This is usually coupled with earnest ad campaigns to help shore up brand loyalty.At Walmart for example, their logo change was introduced when they started ...

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• toyota
• logo design
• ken carbone
• yes to less
• carbonesmolan
• bp
• walmart
• blackwater
• enron
• design

[xSimonne]

wooh i was 1st view :P