JWT Worldwide CEO and Chairman Bob Jeffrey, speaks with Function(x) CEO Janet Scardino, on the Worldmakers set at CES, the 2012 Consumer Electronics Show in Las Vegas.
Check out the video as they chat about the launch of Viggle, the first ever rewards-based loyalty program for television.
Interview date: Jan. 11, 2012
Phenomenally small world.. 17 years ago I was a personal trainer at a gym in NYC called Definitions. Bob Jeffrey was one of my clients. Back then he owned a small boutique advertising agency called Goldsmith | Jeffrey. Today, he is the global CEO of one of the world's largest advertising agencies, J. Walter Thompson. Here is a video of Bob interviewing Janet Scardino, the CEO of Function(x), about the launch of our first product, Viggle.
msommers 1 month ago