Ergo Social Media Marketing Washington DC - Best Practices Part1

http://ErgoSocialMedia.com Social Media Marketing Best Practices for your Bottom Line Series Part1; How Do I Begin Marketing Online?

Hello It's Katia BIlleci, COO of Ergo Social Media. Welcome to our 2 part series, Social Media Marketing Best Practices for Your Bottom Line. I want to talk to you about the #1 most important first step to a successful online marketing campaign. It is essential before you begin any campaign to be completely 100% clear as to the goals of the campaign. Sounds redundant, but think about it, if you don't know what the end result should look like then how can you know if you are successful, right? If you are paying a company to run your online campaign, you need to be able hold them accountable.

In speaking to our clients their next question always is, "Well, what goals SHOULD I be setting?" Well in our experience the most successful campaigns are those that accomplish 3 things

• Creates and maintains a higher level of visibility on the web- specifically you want more listings and different types of listings using multimedia, so you might have a web page listed, a blog and article and a video-Google LOVES different and new info. They want their pages to have great variety and any method we can use to get Google to love us is a good method

• Because online advertising is a way that most businesses are introducing themselves to their market the #2 goal of any great web marketing campaign is to establish credibility. In any relationship there needs to be a certain level of trust... even more so if you want customers to buy your product or service. You want to prove that you are an authority in your industry and that you generally know what you are doing and you are not some fly by night company. You have worked hard and have a wealth of knowledge about your business and people just need to hear your words of wisdom.

• And last but certainly not least the #3 goal is driving qualified traffic and leads....this is a big one, the reason why we go into this business in the first place was due to Billy's father's frustration with the industry. SEO SEM companies want you to jump up and down if they get you page rank, well I don't know about you but I am in business to make money not be ranked! A good internet marketing campaign is one that actually drives qualified traffic and leads to your page, your company your presence, your bottom line.

Category:

Howto & Style

Tags:

• social media best practices
• internet marketing

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