BEEFEATER 24 Launches in Australia

Beefeater 24

Following London and New York City, the Australian launch of Beefeater 24, the new super premium gin, kicked off with the exciting 24 Challenge- visiting 24 key accounts across Australia in 48 Hours.




Distilled in the heart of London, Beefeater 24 takes its name from its unique 24-hour steeping process. As London parties into the night, Beefeater 24 sleeps, steeped for a full 24 hours in a unique mix of 12 hand-selected botanicals including delicate Japanese sencha tea and Chinese green tea.




Under the watchful eye of the worlds most experienced distiller and renowned olfactory expert, Desmond Payne, Beefeater 24 was inspired by Beefeater founder James Burroughs father, a tea merchant. Payne, who has over 40 years experience, sourced these two exotic tea components as homage to Beefeaters heritage. The inclusion of tea is also a salute to the two quintessentially English drinks, tea and gin. Beefeater 24 is no doubt the perfect antidote to the pommy classic, delivering high tea with a hip new gin edge.




The Award winning Beefeater 24 is exclusively available in 24 high end accounts in Australia:

Sydney: Bacco, Gin Garden, Rockpool Bar and Grill, Hugos Bar Pizza, The Beresford Hotel, Toko, Bayswater Brasserie, Sticky

Melbourne: Seamstress, 1806, Match Bar and Grill, Black Pearl, Spice Market, Gin Palace, Collins Quarter, Golden Monkey

Brisbane: Byblos, Buffalo Club, Sky Room, The Bowery, Glass Bar, Lychee Lounge, Sling, The Lark

http://www.beefeater24.com

Video by Exit Forward
http://www.ExitForward.com

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Entertainment

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• Beefeater
• 24
• Gin
• london
• melbourne
• launch
• pernod
• ricard
• exit
• forward
• tea
• desmond
• payne