(619) 786-0897 Lower Your Fees Guide, Credit Card Merchant Processing Services, Credit Card Machines

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Learn what processing companies don't want you to know. Step by Step guide to Lower Your Credit Card Merchant Processing Fees. A MUST READ FOR EVERY COMPANY THAT ACCEPTS CREDIT CARDS.

Business 101, maximize revenue (offense) and minimize costs
(defense). Although it sounds simple, it is remarkable how
many business owners and executives focus solely on offense and
forget all about defense. Many people lose sight that with every
dollar in new revenue, only a fraction is added to the bottom line.
Conversely, every dollar reduced in operating expenses contributes
100% to the bottom line.

For good reason, we celebrate the sales rep who brings in a
$10,000 account, but when was the last time we celebrated the
controller for cutting $5,000 in telecommunication, waste management,
office supplies, shipping, or merchant card services expenses?
All things considered in the analogy above, the controller
likely made a much more meaningful impact to the company's profit.
All $5,000 of his/her cost savings contributed to profit, whereas
the $10,000 sale likely only contributed $2,000 or $3,000 after
commissions and cost of goods sold are considered. Plus, the
controller's cost-savings will continue to deliver incremental profit
to the company year-after-year for the life of the business. Please
note, I don't advocate renouncing your praise of sales people for
bringing in new sales. At the end of the day, if it wasn't for sales,
there wouldn't be a business. It is a lot harder to make a sale than
to cut a cost, and it should be celebrated. The point of my analogy
above is to show that since cost reduction initiatives have such a
direct impact on overall profitability, it is worthwhile to invest as
much interest and energy on improving your defense as you do on
your offense.

This guide is designed to give business owners, CFOs, controllers,
general managers, office managers, and even CPAs and bookkeepers,
the information and actionable steps to not just reduce

but to actually minimize this expense category which has remained
somewhat shrouded in confusion, secrecy, and misunderstanding.
If you are the owner of a business, I encourage you to quantify
your savings and reward yourself with the incremental profit that
you have brought about by following these simple steps. If you are
a CPA or an independent bookkeeper, I urge you to use this information
as incredible value-added advice that can help your business
customers increase their profits. If you are an employee, I
encourage you to frequently remind your boss how much you have
added to the company's profit, and add it to your list of accomplishments


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