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Uploaded by on Nov 2, 2009

Beyond the Line is a DVD and web film program (www.beyond-the-line.org) that illustrates why and how businesses everywhere are turning the risks of climate & environmental change into compelling business opportunities. The film, produced by Serious Nature (www.seriousnature.se), explores how to move beyond the line of business-as-usual and become a winner in the face of the fundamental changes that are already affecting businesses around the world. It shows that there is an undeniable business case for proactive environmental strategies.
Companies moving beyond the line, and featured in the film, include General Electric, Marks & Spencer, Ikea, and Marriott International as well as SMEs like Ecoigo, Green Clean and Terracycle.
The film also features interviews with experts from Carbon Disclosure Project, Environmental Defense Fund, Forum for the Future, World Resources Institute and other organizations that have successfully partnered with companies to help them reduce their environmental impacts and increase their business performance.
Paul Dickinson, Chief Executive, Carbon Disclosure Project, says in his interview Climate change is like the Internet for business - it arrives one day, it gets bigger every year, it never goes away, and you have to learn to make money from it, or you're going to get eaten for lunch.
The 55 minute version of Beyond the Line is now available at www.beyond-the-line.org as a DVD, as streaming video or as a download.
Beyond the Line is a not for profit project, developed by Serious Nature (http://www.seriousnature.se), and financed by the af Jochnick Foundation (www.afjochnickfoundation.nl). Serious Nature aims to increase awareness within the business community about the urgent environmental challenges that we face today and to inspire to action by showing best case examples of companies that are in the forefront of sustainable business development.

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