Domain Name Branding Gone Bad: John Furst

http://blog.fcon21.biz Branding yourself as an expert is important, but not every personal name—nor every business name—is automatically the right choice as domain name.

• Can people spell it?
• Pronounce it?

I—John W. Furst—wanted to know it. And made this short video experiment in Seth Godin's Triiibes social network.

Thanks to my triiibester friends:
• JD
• Bernd „CoCreatr
• Jean-Philippe
who have made the effort and shot a video for me. I got by far more feedback in writing on the forum.

The lesson!

Ingredients for a great domain name.
• brevity
• easy to spell and to pronounce
• not a trademarrk
• easy to remember
• optionally for SEO: contains keyword and benefit

Set your priorities and pick some.

Yours
John W. Furst

P.S.: What do you think? Leave a comment.

Category:

People & Blogs

Tags:

• domain
• names
• business
• marketing
• small
• promotion
• branding
• strategy