GERMAN USERS please note that this video is downloadable as a ZIP file: www.tagg.org/Clips/Philishave.zip
Men, shaving, power chords, guitar distortion and rock tropes sonically commodified in the 1986 TV ad for the Philishave Tracer. Analysis, exemplification and discussion. How and why the sonic anaphone guitar distortion = motorbike is central to the rock daredevil myth and to the sale of a 'rock lifestyle'.
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