Chicago AMA | BrandSmart | Speaker Preview Allan Schoenberg, CME Group

BrandSmart 2010 is the Midwest's leading forum on branding thought leadership hosted by the Chicago chapter of the American Marketing Association. This speaker preview is of Allan Schoenberg from CME being interviewed by AMA member Sara Jean Goodman of Advantage Futures on the floor of the Chicago Board of Trade (CBOT).

Category:

Nonprofits & Activism

Tags:

• Chicago
• AMA
• American Marketing Association
• BrandSmart 2010
• Allan Schoenberg
• CME Group
• CBOT
• Sara Goodman
• branding
• thought leadership
• engage
• social media
• B2B

[plify777]

Ask him about CME groups donation to John Boehner in the amount of 225,850. Here is a nice gift to not scrutinize high frequency trading which keeps our stock over 300 a share and keeps those donations coming.

[plify777]

With the most rigged manipulated markets on any exchange its no wonder they went out to get a nice smart preppy guy as their talking head..

[mperou]

It will be very interesting to hear him speak about how the CME is measuring online ROI and incorporating social media into their marketing mix at the Brandsmart 2010 Conference on June 24th. The brands he represents are not your typical consumer brands yet the CME is still right on top of the consumer insights and staying true to the sentiment of their consumers. I look forward to his talk and will be taking copious notes.