Todd Allen Design's client, Goshen Health System, was in need of a new recruiting piece to attract and retain colleagues. The challenge was that the previous version was shot on film, looked great, and the client had fallen in love with the video. We chose to shoot on HD, and to try and put together a piece which not only looked great, but delivered a message to which potential colleagues would actually relate. Upon seeing the new piece, Goshen Health System's CEO stood up, appluaded, and said, "You've done it!" Mission accomplished.
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