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Jeff Hayzlett: Kodak's business transformation - Part 2

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Uploaded by on Jun 24, 2010

Jeff Hayzlett, former CMO of Kodak and author of bestselling book, The Mirror Test kicked off day one of the Digital CMO Summit as the keynote speaker. Jeff focused on the challenge of transforming Kodak from "your mother and father's brand" to be younger, cooler and edgier. There is a lot to learn from his blended approach to marketing and philosophy that in order to evolve in the digital world we need to take more risks.

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  • Success for Managers is: Respect. To be paid to think, not just to comply. To be trusted.

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