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From Zero to Hero to Sensation

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Uploaded by on Apr 15, 2011

How does a relatively unknown mobile handset brand go from zero to Hero to Sensation in just a couple years? Senior Reporter Leila Makki went along to the HTC Sensation launch in London to chat with President of HTC EMEA Florian Seiche about how the company went from an ODM to knocking Nokia off the top spot. However, Ben Woods, Research Director at CCS Insight warns that we must take this newfound success with a pinch of salt. Watch the video!

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