The Value of Personal Marketing Communications, from the Pitney Bowes Small Business Experts

Most small businesses realize the importance of using more than just one communications channel to reach customers. Today's consumers are constantly multi-tasking between television, the internet, mobile phones and other mediums. This makes it more important than ever for businesses to offer their customers a choice.

pbSmart Essentials from Pitney Bowes offers this video where Melinda Emerson (@smallbizlady), Jane Applegate (@janewapplegate) and Phil Simon (@philsimon) discuss this changing landscape and the importance of multi-channel, personal customer communications to today's small businesses.

For more small business communications advice, visit: http://www.pbsmartessentials.com

If you're interested in getting started with an email marketing tool that integrates with your social media marketing programs, then visit: http://www.pb.com/email-marketing-software/

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