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Competitor and consumer insights - Alan Long, Research Director at Experian Hitwise - Part 3

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Uploaded by on Nov 29, 2009

Alan presents a range of insights and trends identified by Hitwise from data collected from the online behaviour of 3 million Australians. He describes the huge growth in referrals to shopping and classifieds websites from social networking sites. He also demonstrates the continued importance of email marketing and why SEO and SEM are retail business imperatives.

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