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WILL WORD-OF-MOUTH MARKETING BE ILLEGAL?

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Uploaded by on May 10, 2008

A recent ruling in the UK makes non-disclosure in WOMM campaigns illegal. Will such a ruling occur in the US? WOMMA President Ed Keller of The Keller Fay Group addresses the question and invites you to hear from WOMMA UK and WOMMA's legal arm who has been recently speaking with the FTC. Contact womma.org for details.

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  • Only in America can we destroy the integrity of true "Word-of-mouth". Now when I'm talking to my bro about my new Ford truck he's gonna think I'm getting paid!

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