Bertolli - Chefs' Rights Now!

To announce its new line of frozen dinners, Bertolli launched an advertising campaign featuring Italian chefs doing everything in their power to prevent their customers from learning about the "restaurant quality" dinners that are so good "you'll never want to eat out again." Ogilvy PR and the 360° Digital Influence team was brought in to amplify this existing out-of-home advertising by creating buzz for Bertolli Frozen Dinners both online and off. Ogilvy PR and 360 DI aimed to build buzz around the Bertolli Frozen Dinner campaign both online — with a Web site and viral videos (http://www.chefsrightsnow.org) — and offline, with a live event in Times Square featuring celebrity chef, Rocco DiSpirito, as the voice of the campaign.

Category:

Travel & Events

Tags:

• Advertising
• Ogilvypr
• chef
• bertolli
• frozen
• dinner