UX Week 2010 | Nicole Lazzaro | The Future of UX is Play

Visit the average workplace and if it were a zoo the humane society would protest! The environment and organizational principals fail to provide the basic mental furniture for workers to focus attention, motivate, collaborate, and to accomplish. No wonder so many struggle with getting things done. Likewise most user experiences fail by ignoring the same simple fact. Human's require emotions to decide.
The future of UX are designs that employ emotions to guide attention, improve memory, enhance performance, and reward users for a job well done. Master these four techniques to paint attention onto a UI like Velcro and color it with emotions that best match the product, brand, or task at hand.

Category:

Education

Tags:

• Adaptive Path
• UX Week 2010
• Nicole Lazzaro
• The Future of UX is Play

[frederikcreemers]

this is why I like BOOM BLOX for the wii.

it has the hard fun of trying to collect all the points

it has the easy fun of creating levels, toying around.

[cameronrichmond12345]

you know

[ChrisWells33]

Great to see the new visualization. As a gamers, this is what I've been thinking for a long time. We need to have this conversation on what makes games fun. Nobody should be bored at work any more.

"In 2020 I want everyone going to work with the expectation of play!"

Amen!

[CaesarX1]

I love Nicole's work on the Four Keys of Fun. It's been totally useful in my own game designs. Go Nicole!!!

[mangopeoplerule3]

How dull;

[naviblue56]

ZZZZZZZZZZZzzzzzzzzzzzzzzzzzz.­..........