Campbell's Soup 1970s

Campbell's Soup Commercial 1975 - Money in the Bank ad campaign - capitalizing on the bad economy of the late 1970s, Campbell's promoted the value of their soups.

Campbell Soup became one of largest food companies in the world under the leadership of William Beverly Murphy. He was elected executive vice president of Campbell Soup in 1949 and was president and CEO from 1953 to 1972. While at Campbell's Soup Company, he took the corporation public and increased its brand portfolio to include Pepperidge Farm's breads, cookies, and crackers, Franco-American's gravies and pastas, V8 vegetable juices, Swanson broths, and Godiva's chocolates.

Campbell Soup invested heavily in advertising since its inception, and many of its promotional campaigns have proven value in the Americana collectible advertising market. Perhaps best known are the "Campbell Kids" who though color scheme represented the recognizable soup. Ronald Reagan was a spokesman for V8 when it was first introduced. A "pretty groovy deal" in 1968 offered a paper Souper Dress available for $1.00 and two labels. Also produced were Campbell's Menu Books and Help for the Hostess series of cookbooks. One of the longest lasting recipes, but certainly odd to modern tastebuds, is the recipe for a maroon colored Tomato Soup Cake.

In addition to collectible advertising, the company has also had notable commercial sponsorships. Among these was The Campbell Playhouse, which had previously been Orson Welles' Mercury Theatre On The Air. Campbell's took over as sponsor of the radio theatre program in December of 1938.

Category:

Entertainment

Tags:

• Campbells
• Soup
• 1970's
• Advertising

[mallardtracey888]

great commercial brings back memories.

[teletubetodd]

How did they do that animation sequence with the self-opening safe and spilling coins? They sure made 'em Mm, Mm, Good back then!

[bingobongo445]

@supajasiu White people don't understand, Black folks special relationship with chicken.

[bingobongo445]

Now there is something you don't see these days, a father at the same table with his wife and kid.

[Lemon020202]

@euronorb HI THERE...YES! I WILL NOT BE BUYING ANY CAMPBELLS SOUPS EITHER BECAUSE I JUST SAW THE LOGO ON ALL MY SOUPS NOW...15 DIFFERENT SOUPS NOW CARRY THE ISLAMIC HALAL SYMBOL IN CANADA! SO I WENT ON THE CANADIAN CAMPBELLS FACEBOOK PAGES AND WROTE NEGATIVE STUFF AND ALSO THERE IS A FACEBOOK PAGE TO BOYCOTT CAMPBELLS PLEASE TELL ALL YOUR FRIENDS ALMOST 5,000 PEOPLE. i FIND IT OFFENSIVE TO PUT THAT LOGO ON, THEY DON`T DO IT FOR OTHER RELIGIONS. AND CAMPBELLS SHOULD KEEP RELIGION OUT OF FOOD!

[tyroned532]

wow! amazing that you can think of a commercial as a kid, come to you tube, and find it! i loved this commercial! thanks!

[supajasiu]

@GMasis001 hey I'm just askin xD

[GMasis001]

@supajasiu Seriously??? Its racist to eat chicken now???

[supajasiu]

Why dose the Black family have to eat chicken? :(

[Beebo72]

euronorb- who the hell cares. 

[euronorb]

I dont buy campbells products anymore since they started certifying their soup as "Halal" and getting this certification from ISNA (Islamic Society of North America) look for the logo on the can ISNA (Ive seen It only on the tomato soup and the minestrone so far).

Whats next I wonder ???

[EWGFus3r]

chicken xD