IDEO CEO Tim Brown in Conversation with Bruce Nussbaum | The New School

Editor's Note: We apologize for some audio problems on this program. We feel the content will be of great interest regardless.
THE NEW SCHOOL | http://www.newschool.edu

The New School presents Tim Brown, Chief Executive Officer and President of IDEO, a global design consultancy, in conversation with Bruce Nussbaum, BusinessWeek Contributing Editor and Visiting Professor of Innovation and Design at The New School. Nussbaum and Brown discuss some of the critical issues facing design and innovation today, on the occasion of the publication of Brown's new book, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation.

Among the topics to be discussed in this wide-ranging conversation is the evolution of the field of design from a shaper of products to a transformer of social systems, from hospitals to schools. Brown discusses the growing integration of design with the social sciences, including such cutting edge disciplines as design and ethnography. For example, the practice of prototyping in the wild, where social media platforms such as Facebook, MySpace and Second Life are used as tools to understand emerging digital cultures. He also discusses how IDEO is working with the Acumen Fund and other non-profit organizations to apply design thinking to solutions to poverty.

The Tim Brown and Bruce Nussbaum conversation is the first in a series of events that The New School will be presenting in the area of design and ethnography. The New School is a university that encompasses both Parsons The New School for Design and The New School for Social Research, two highly regarded schools for the study of design and the social sciences, respectively.

PARSONS THE NEW SCHOOL FOR DESIGN | http://www.newschool.edu/parsons

MILANO THE NEW SCHOOL FOR MANAGEMENT AND URBAN POLICY | http://www.newschool.edu/milano

* Location: Parsons The New School for Design, 560 Seventh Avenue. 09/30/2009 6:00 p.m. - 8:00 p.m.

Category:

Education

Tags:

• The New School
• New School University
• New School
• Tim Brown
• IDEO
• Bruce Nussbaum
• Design Innovation
• Social Systems
• Social Sciences
• Ethnography
• Social Media
• Facebook
• MySpace and Second Life
• Digital Cultures
• Acumen Fund

[Punchbear]

Great thinking, but something rankles. His pre-qualification of potential detractors is quite telling.

[dancrissco]

Enjoyed the interesting lecture. 3 months ago I had no idea of IDEO, Tim Brown or Design Thinking. I then bought an IPOD Nano. Read an audio book by Tom Kelley "10 faces of innovation". Yesterday I bought "Change by Design" and "Glimmer" to continue the journey. My educational back ground is engineering but listening to Tim I feel my early years were more that of a designer till I was converted to being a little more analytical. A blend of both is probably the key to improving the world