Rain water

This 90 second spot is aimed at urban house owners and seeks to generate their interest in rainwater harvesting. The spot features a curious incident where in a middle-aged man is suddenly struck with an idea even as he desperately seeks to regain his lost umbrella in the midst of torrential rain. The idea very simply is this: why not use the umbrella (upside down) to collect some of the rain water. On seeing this strange act, others on the street around him follow suit, each in their own way. While some collect rain water in umbrellas, others use whatever is near at hand -- from tea cups and buckets to helmets and gump boots. We see various people collecting rain water in all kinds of things...

The film seeks to deliver a simple message: Rain water belongs to each of us and that we should collect and share. At the end of this intriguing spot, the viewer is encouraged to log on to a website on Rainwater harvesting for more information.

• Category

  Film & Animation

[Rainy Day Wolf]

remember to put a lid on the container to avoid mosquito breeding

[snowbird2020]

You never really receive the full impact of this video unless you can't find water to drink. I know I drink to much cheap soda, but after a hard and long day without water your kidneys aren't happy and neither are you!!

[Pharaoh Prince]

Im not going back into the military. If I do... its into the French Foreign Legion with the REAL family ( I found them ) to stop this once and for all. Lets hope these "ARGUMENTS" are worth the time for "them" (Royal).

[Pharaoh Prince]

No one will figure this out.

He knows... ? He knew what was going on "OUTSIDE"? ARREST THAT MOTHER FUCKER!!! I dont trust that cult one bit.

I dont trust him. He knew who I was and about the families there on what was really going on? He was trying to screw me over the entire time while women I knew (he was messing with without me knowing, like they are worth my time now). EVERYONE knew...

[strasheep]

hahaha i had the same idea! glad to see somebody doing it so well!

[Oceanswimmr]

I've heard that is illegal in the state of Colorado!

[Margaret Li]

Cute video...play this forward in using our precious resource more wisely. Don't let your fresh water run away from you.

[WaterAid]

love this movie! :)

[zodiacsagg]

Very impressive!!