UT Austin Ep 2 - Social Media Data Mining - Vitrue Social Marketing Minute

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Uploaded by on Sep 7, 2011

UT Austin discusses social media data mining and analytics with Vitrue - Personally, I am overwhelmed by the amount of data that I can mine from social media. I've had to concentrate on what is really important to UT Athletics. Learning what that is has taken some time. I would like to be able to better quantify if a ticket sale came from a particular tweet or Facebook post. It would be really nice to have a tool where I can guarantee that our efforts are leading to ticket or merchandise sales.

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