What Creates Enduring Friendships - Doug Jaeger

In Chapter 11 of 12 in his 2011 Capture Your Flag interview with host Erik Michielsen, designer Doug Jaeger shares how friendships differ from acquaintances and business relationships. He notes business relationships are by nature transactional and results-driven. Sometimes these become friendships but Jaeger notes it is not required. He sees friends not as a shoulder to cry on; rather, he sees friends as people with whom to share one's life and create happiness. They develop from shared experiences which become more enduring as the relational bonds and history grows. Jaeger is a partner at design firm JaegerSloan - http://jaegersloan.com/ - and is also president of the Art Director's Club - http://www.adcglobal.org/ . Previously he founded thehappycorp and has served in creative director leadership roles at TBWA/Chiat/Day and JWT. Jaeger holds a BFA in Computer Graphics and Art Media Studies from Syracuse University.

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