In an ad reminiscent of Lee Iacocca's, If you find a better car, buy it, post Chrysler bankruptcy campaign, General Motors is trotting out its new Chairman, Ed Whitacre in a round of commercials de...
In an ad reminiscent of Lee Iacocca's, If you find a better car, buy it, post Chrysler bankruptcy campaign, General Motors is trotting out its new Chairman, Ed Whitacre in a round of commercials designed to let Americans know that its cars now compete with those of the Japanese and European carmakers on quality, fuel efficiency and price.
Conspicuously absent from the ads is the fabled GM Marque of Excellence long associated with the companys corporate identity. Instead, theyve put the remaining brands, Chevrolet, Buick, GMC and Cadillac front and center and let the corporate logo fade into the background.
In a Putting their money where their is mouth is gesture, GM is offering a no hassle money back, Satisfaction Guarantee to buyers of new Chevrolets, Buicks, GMC and Cadillacs. This allows customers to return their vehicle to the dealer between 31 and 60 days of purchase and receive a refund.
The first commercial is part of the "May the Best Car Win" marketing campaign that will roll out over the next few months as GM goes on the hunt to convince the public that its vehicles can go head-to-head with the competition.
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Arhem, you win Ed? Dont fucked up with ppl. The last thing I remember that GM wins the Bankrupt competition and I do not recall that they win on "best cars".
interesting. I saw some of the concepts for the new Cadillacs, a coupe and a couple of sedans. They look great. I think GM is going to surprise people. They have great engineers, great designers, good manufacturing capability but they've lacked the executive commitment to quality and had lost their boldness of vision. Let's hope they've learned from this near death experience and forge ahead with great products that people really want. Not just cars that people buy because of loyalty.
I've been waiting four years for GM to honor their warranty. They are all crooks!
Hey Ed I've challenged you in just about every ad you have posted here to MEET ME ON TV where I can prove how dishonest you are.
Don't pretend you haven't been getting my offers. MEET ME ON TV.
If anyone thinks GM is honest e-mail them and ask WHY they are afraid of my evidence proving their warranty is not lived up to, and their advertising is a fraud.
You don't get all your money back!! The guarantee doesn't include dealer's fees or automobile taxes!! You'll could lose $3000+ dollars if you return your Chevy!! The 60 day guarantee is a ripoff!!!
Maybe GM couldn't really guarantee 60 days before from breaking down and now they can.
They are making such progress....
5 Year 100,000 mile POWER TRAIN Warranty. Whoa, who doesnt offer that?
He says "Car vs Car we win. It's as simple as that". Really, then why havent they been winning?
He basically didn't say anything. They might as well just show a big GM logo on the screen and play some cool music so people could stop what they doing to look at the commercial.
yep. roughly the same number of regretful people who put Obama in office. putting a million people behind a dumb idea is still a dumb idea regardless of the shiny marketing. Don't forget, mcdonald's has served over a billion and the food will kill you.
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According to Jalopnik, the car under wraps is the Cadillac ATS. A compact sedan that will compete with the BMW 3 series.
Hey Ed I've challenged you in just about every ad you have posted here to MEET ME ON TV where I can prove how dishonest you are.
Don't pretend you haven't been getting my offers. MEET ME ON TV.
If anyone thinks GM is honest e-mail them and ask WHY they are afraid of my evidence proving their warranty is not lived up to, and their advertising is a fraud.
Ask Ed the liar.
They are making such progress....
5 Year 100,000 mile POWER TRAIN Warranty. Whoa, who doesnt offer that?
He says "Car vs Car we win. It's as simple as that". Really, then why havent they been winning?
He basically didn't say anything. They might as well just show a big GM logo on the screen and play some cool music so people could stop what they doing to look at the commercial.