While this book has been out for over a decade now, I still found it to be very interesting and applicable to marketing today...regardless of whether you're a non-profit, for-profit, or no-profit marketer.
This is a video book review of Malcolm Gladwell's The Tipping Point from Eric Pratum, Associate Director of Digital for Grizzard.com.
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This book is one of my all time favorite books. I havn't read his new one but plan on getting it soon. We had to read this in a communications class in college and I really enjoyed it. Tons of good info, easy read and a good way to apply some of these things to business.
rulesforrebels 1 year ago