all in, all 2012 - #2@12 social media barricade

London 2012 is by far the most social games yet. Fans tweeting athletes, athletes tweeting fans. To celebrate the greatest social frenzy in the history of the games we've tech'd-up this red adiPower Barricade to receive tweets straight to the shoe. Tweet the shoe direct @adidasbarricade. It's the future of athlete connectivity and another episode in a series of red performance shoes customized with moments from the games. all in. all 2012.

Soundtrack: Ty - 'Haha'

• Category

  Sports

[shadeypwns]

Oh hang on a second bro, gotta check my shoe for tweets.

[Bob Lazar]

What a load of rubbish, in the future no one will be wearing this.

[Fabrizio Vanoli]

I want them

[Rattlepiece]

You're joking, right?

[Kaah Lopes]

muinto massa super Criativo mas e pra lava?

[DelishusMandoo]

This might be one of the lamest combinations of social media and technology that I've ever seen. I'm actually embarrassed for adidas. 

[Daniul Ruiz]

Bad idea!!! Please, keep away technology from clothes!!!!!

[radicalmexican]

lame!

[GHOSTLYFORCE]

Keep technology away from clothes and we wont have a problem

[a10dollarhooker]

lmfao, how fucking lame.

[spursblood1]

Style over substance adidas, a really rubbish idea designed purely for PR purposes with no real sporting application. Does it make the athlete run faster? No. Does in improve performance? No. Will it distract and cause an athlete to lose form? Probably. Sorry but can you imagine an athlete in the middle of a game or race, breaking their concentrating to stop and check what some fan( or in Tom Daley's case) a troll might write about them?