Best Practices Digital Media, 2 of 6, Laura Shanon

Presented at ClickThru 2008 Online Recruitment Advertising Seminar. Laura Shanon is Vice President, Interactive Sourcing & Strategy at Bernard Hodes Group, where she heads up a team that helps clients to utilize innovative sourcing tools to find active and passive candidates. Laura has nine years experience working within the human resources and marketing fields, the majority of which has been in the Interactive space. She has consulted with hundreds of clients to implement successful campaigns that drive quality hires and increase brand awareness through the use of email, rich media, banners, mobile, social media, and search marketing and utilize cutting edge technologies, such as relationship marketing, virtual recruitment, and gaming/simulation environments. Laura has worked with such clients as IRS, FBI, Lockheed Martin, BAE Systems, North Shore-LIJ Health System, Citi, University of Maryland University College, Dish Network, John Muir Health, Inova Health System, and Virginia Partnership for Nursing, to name a few.

Category:

People & Blogs

Tags:

• Hodes
• Interactive Media
• Sourcing
• Email
• Banners
• Search Marketing
• Mobile
• Social Media