St. John Spring 2010 Ad Campaign Behind-the-Scenes

George Sharp set out to achieve an evocative campaign, one that would showcase the evolution of St. John. George sees Karen as the epitome of the modern day woman...the St. John woman strong, confident, sensual and approachable with effortless glamour. Portrait photography that shows the clothes in real detail...direct, not superficial, yet intimate. The photographs elicit a joie de vivre...there is energy and movement as well as a lightness and freshness to them. Shot in a New York studio, the clean and crisp backdrop provides a stark, yet alluring juxtaposition to Karens porcelain skin and signature auburn hair. George purposely selected clothes that are black or neutral to create an image that would stand the test of time. Classic, modern, ageless.

Category:

Howto & Style

Tags:

• St.
• John;
• St
• John
• Knits;
• st
• john
• knits;
• Boutique;
• Karen
• Elson;
• Spring
• 2010;
• 2010
• Ad
• Campaign;
• st.
• ad
• campaign;
• model
• Elson

[StJohnKnits]

The song featured in the Spring 2010 ad campaign behind the scenes video is by Cat Goscovitch.

[KataGao]

You can find my new music by clicking on my youtube name. I sing as Kata.

[edigalvao]

@StJohnKnits very kind of you , obrigado ;-))

[edigalvao]

what is that song , so gooood , please someone help me find it :-=))