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The AIDA model is one of the best models that can be used when selling a product, as taught by John Carlton. It stands for Attention, Interest, Desire and Action.
You have to put your prospect in an active state so that they can absorb the information, and to do this, you simply need to make an offer. You need to build your customers desire so that they are more inclined to take action. This is how to get people act to accept your offer.
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