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The Youth Market

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Uploaded by on Apr 13, 2007

Greg Andrews, director of marketing, T-Mobile, USA on the Sidekick iD's youth market

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  • come check out my videos on how to get a free iphone and xbox 360

  • im so getting this fone

    thank you God. =)

  • Actually, iPhone has a lot more functions than the sidekick 3.

    So does any other smartphone.

    Sidekick users want the cool look of the phone, the aol always on. That's pretty much it. You can get a lot more FUNCTION from any other smartphone for the same - or cheaper - price.

    If you want function, the sidekick is the wrong phone. Sidekick itself is a status symbol for teens, and a fashion peice.

  • No Dork, see that's the problem, this IS a communications device, NOT a fashion piece. You're not designing dresses, don't screw with the Sidekick. If we wanted Fashion over Function we'd get an iPhone. We don't. We want FUNCTION.

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