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Millionaire Deirdre Bounds on why entrepreneurs should be weird

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Uploaded by on Jul 29, 2009

If anyone knows how to succeed in business, it's Deirdre Bounds. Setting up i-to-i.com, a company for people wanting to teach English overseas, she sold it 10 years later to travel industry giant First Choice for £20m. Given her experience, Bounds, who starred in Channel 4's Millionaires' Mission, is well placed to discuss what makes a successful entrepreneur as she does in this exclusive video.

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Education

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  • Hands up if youve ever done chartered marketing, know a thing or two about public perception, and know how to bullshit consumers for personal gain....

  • She's an older version of Madonna. She really does look like her.

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