Healthcare Social Media Panel with KevinMD, Sermo and Barry Chaiken, MD

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Uploaded by on Apr 5, 2011

On Friday, April 1, Racepoint Group held an event on "Harnessing the Power of Social Media in Healthcare Communications." Moderator and Chairman Larry Weber and host and EVP Dan Carter were joined by leading health and social media experts including Kevin Pho, MD, Author of KevinMD.com, Ashley Serotta of Sermo, and Barry Chaiken, MD, of DocsNetwork and Imprivata. View the video to learn how healthcare organizations and professionals can use social and digital media to deepen relationships with target audiences, including patients, improve patient/customer satisfaction and loyalty, enhance collaboration between healthcare professionals, create online communities around health topics to raise awareness and engage/activate influencers.

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