University of Birmingham Chancellor and Business School Advisory Board Vice-Chairman, Sir Dominic Cadbury has delivered a keynote lecture on the controversial take over of Cadbury by American Food giant Kraft.
As Hazel Westwood reports, the lecture brings fresh insight into the hostile takeover of a well loved brand, sparking debate on the lessons it offers to other British businesses whilst also providing unique case study access.
Please visit www.business.bham.ac.uk for further information.
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