Kraft's take-over of Cadbury: a Birmingham Business School lecture from Sir Dominic Cadbury

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Uploaded by on Nov 19, 2010

University of Birmingham Chancellor and Business School Advisory Board Vice-Chairman, Sir Dominic Cadbury has delivered a keynote lecture on the controversial take over of Cadbury by American Food giant Kraft.

As Hazel Westwood reports, the lecture brings fresh insight into the hostile takeover of a well loved brand, sparking debate on the lessons it offers to other British businesses whilst also providing unique case study access.

Please visit www.business.bham.ac.uk for further information.

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