IE Knowledge Pills: Uncovering the Myths Surrounding Unplanned Purchasing

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Uploaded by on May 29, 2009

Daniel Corsten, IE Business School professor of Operations Management, uncovers the myths around unplanned purchases. He explains who does it, how often and what the consequences are for shopper marketing, retailers and consumer goods manufacturers.
Download more IE Business Knowledge Pills at http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=277271223

IE Business School

http://www.ie.edu/business

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