Hellmann's Ad
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Uploaded by smithwinter on Sep 2, 2010
It's lunchtime at SmithWinterMitchell, but Art Director Tad Winter and Copywriter Phil Smith are hard at work on a new ad campaign for Hellmann's mayonnaise. Suddenly, Tad is charged with energy and a clear creative direction. But what could have inspired such an amazing concept?
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Hellmann's recently changed their recipe. Now, instead of the silky smooth mayo texture, it resembles the gloppyness of Miracle Whip. Also, they added a lot of sugar. Mayo doesn't need sugar or gloppyness. Shame on Hellmanns for changing a classic and not telling us.
nibbleandswig 11 months ago 4