Paul Writer caught up with Beerud Sheth, Co-founder and CEO of SMS GupShup during the Nasscom Emerge Conclave 2010 (Delhi). SMS GupShup is India's largest SMS-based mobile community in India with over 35 million users. In this video, Beerud talks about SMS Gupshup, emerging community trends, best practices of setting up a community and useful low-cost marketing tips to fellow marketers.
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