Joe's Hotdogs (a parable) segment 5 of 9

A walk along a beach leads to an unplanned visit to a hotdog stand. That leads to an unplanned meal by the seaside. The experience becomes a rich source of business insight.

Category:

People & Blogs

Tags:

• Joe's Hodtogs
• customer experience
• brand management
• business psychology
• marketing
• Glenn R Harrington
• Articulate Consultants
• parable

[GlennRHarrington]

The transcript appears on the Joe's Hotdogs blog, here: eatatjoeshotdogs.blogspot.com/­2011/10/joes-hotdogs-video-seg­ment-5-of-9 [dot] html

[fatherska]

A] At 1:15 the story says "People like to buy the real thing." It's a perfect fit because the kid eats a big fry at that moment and he's got a can of The Real Thing to wash it down.

B] From 1:28 to 1:40 the man really packs in the fries. Must be good.