Introduction to World Class Refractive Practice Workshop

This video is an introduction to the World Class Refractive Practice workshop.

John and Shareef teach clients how to increase the value of their offering (and stop giving it away) by paying attention to what people really want an above and beyond customer experience that extends beyond a laser or IOL procedure. This is a critical component to refractive surgery practices that want to differentiate their offering rather than lower their prices due to competitive pressures.

Consumers seeking refractive surgery (LASIK or a Premium IOL) must be given the same attention and world-class treatment that they could get if they stayed at a Ritz Carlton or flew Singapore Airlines. This is simply because refractive surgery is a discretionary purchase that competes with vacations, remodels, entertainment systems and other big ticket items.

The workshop gives you the tools to transform your practice into a world-class customer experience. It is a must have for those who manage the refractive surgery component of the practice, and especially for those who are responsible for discussing fees with patients.

The full DVD has 8 segments and comes with 5 workbooks so you can engage your staff! Purchase the full video at: http://www.sm2strategic.com

Category:

Education

Tags:

• WCRP
• Customer Experience
• Experience Economy
• Shareef Mahdavi
• John DiJulius
• Lasik
• refractive surgery