Alex Bogusky reveals the secret of the "Burger" King

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Uploaded by on Feb 23, 2006

The Future Marketing Summit in NYC. Ad agency guru Alex Bogusky discusses the many manifestations of the "creepy" King character he created for Burger King. Not only does he show an example of Larry "Creepy" King, Superman King, Jesus King and then suggests that maybe "The King" is creepy because it looks like President Bush.

Ed. note: I had to adjust the title of this video since Gawker's headline was way wittier then my original one.

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News & Politics

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  • I like his article in Fast Company in June of 2008

  • Wasn't he anyway based on the 1970's king at all?

    And are the rumors true that he had the kid's klub gang excecuted? ^_^

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