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PRADA REAL FANTASIES SPRING/SUMMER 2012

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Published on Mar 13, 2012

Prada Real Fantasies Spring Summer 2012

For the Prada Spring/Summer 2012 lookbook Real Fantasies, AMO OMA explores the nostalgia of hot rodding, golfing, picnicking, the space race, and other wholesome past times. Told through a sequence of 100% handmade collages -- continuing a new tradition of handcraftsmanship started last season -- Real Fantasies is a palimpsest of photography, graphics and text that pulls the reader into a realm of hyper reality.

Credits:
PRODUCTION / ART DIRECTION: AMO / Ippolito Pestellini Laparelli, Fausto Fantinuoli
ARTWORK: Jeroen Koolhaas, Lok Jansen
PHOTOGRAPHY: Phil Meech
VIDEO DIRECTION: James Lima
MUSIC: Frédéric Sanchez
EXECUTIVE PRODUCER : Max Brun -- Hi ! Production
EDITION: Brian Vincent Durkin

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All Comments (16)

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  • Pietro Bonacina

    Pietro Bonacina 2 weeks ago

    I LOVE IT SO MUCH! you can see a post dedicated at this amazing collection on my fashion blog pietrobonacina.blogspot.com

    ·

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  • Anthony Magulas

    Anthony Magulas 8 months ago

    inappropriate omg

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    in reply to BeaSalalah (Show the comment)
  • Marius Stanevicius

    Marius Stanevicius 1 year ago

    Frédéric Sanchez

    ·

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    in playlist Real Fantasies
  • Marius Stanevicius

    Marius Stanevicius 1 year ago

    frederic sanchez

    ·

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    in playlist Real Fantasies
  • Fabio Marcello Costantini

    Fabio Marcello Costantini 1 year ago

    From who is the music from the fashion show?

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  • BeaSalalah

    BeaSalalah 1 year ago

    The model with the open legs and in the bag in the middle looks innapropriet and stupid.

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  • irinisva

    irinisva 1 year ago

    very strange video, I need more seconds more to catch those pegasus high heels

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  • stormonthecatwalk

    stormonthecatwalk 1 year ago

    love the music, love the oddness, it works, want to be in it. love love love.

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    in playlist Real Fantasies
  • BeautyByeBella

    BeautyByeBella 1 year ago

    tacky, you can do soo much better

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