Unilever decided to take Jif (now Cif) down the spray route (e.g. Cif Power Cream, Cif Acti-Fizz), which is the way competitors' cleaners have also gone.
Microliquid was around for only a few years, along with Radion it was one of Unilever's relatively unsuccesful concepts. Obviously their foray into the liquid cleaner market was an attempt to challenge P&G's "Flash" dominance, but one that at this point failed.
PS: Is that Chris Barrie as the animated Jif Microliquid?
Jif Micro Liquid, you're still a smeghead.
TheTrueMop 1 month ago
jif micro liquid were are you catchy advert good times
MegaDave1973 10 months ago
bad call to call it cif, cause cause of damn gay Europe!
jimmybobs87 1 year ago
@richardr1981 Yes it is.
Applemask 1 year ago
cif its called now
Homeandawayeps 2 years ago
Unilever decided to take Jif (now Cif) down the spray route (e.g. Cif Power Cream, Cif Acti-Fizz), which is the way competitors' cleaners have also gone.
Microliquid was around for only a few years, along with Radion it was one of Unilever's relatively unsuccesful concepts. Obviously their foray into the liquid cleaner market was an attempt to challenge P&G's "Flash" dominance, but one that at this point failed.
PS: Is that Chris Barrie as the animated Jif Microliquid?
richardr1981 2 years ago
wonder why this didnt take off?everything seems to be getting smaller and more concentrated.
themachman19691 2 years ago
The Jif Micro Liquid ad was produced by Joe & Co and sung by Joe Campbell and Clare Torry to name but a few................
tshirtsprout123 3 years ago