History of AdHitch

Compelling Facts and Statistics

A 2002 research study shows: * Mobile billboards are twice as effective in driving sales vs. static billboards * 94% of respondents recalled mobile billboards with an amazing 80% recall of specific ads. * Mobile Billboards resulted in an increase of sales of 107% versus a 54% increase for static billboards.

-- SOURCE: Product Acceptance and Research, Inc.




The advertising effect of being on the side of a Tri-Action sign is 4.3 times better than traditional advertising. -- SOURCE: Capital Communication Group

A study conducted by the Transportation Advertising Council found that: * Messages on outdoor mobile billboards have a 97% recall rate * 96% of respondents said mobile advertising is more effective than traditional outdoor advertising

-- SOURCE: Outdoor Advertising Magazine




Findings in a recent study on mobile advertising effectiveness concluded: * 91% of target audience noticed text and graphics on vehicle advertising. * 29% of those surveyed said they would buy products advertised on trucks. * 96% of viewers say mobile billboards have more impact than static billboards.

-- SOURCE: American Trucking Association and 3M * Americans report spending an average of 15 hours a week in-car, either as driver or passenger. * Young men 18-34, elusive to TV advertisers, have huge exposure to outdoor media. * In-car audiences are a vital advertising consideration in all-sized U.S. media markets. * Outdoor and radio advertising are very complementary.

-- SOURCE: Arbitron Inc./Edison Media Research




A European research study reported: * Mobile billboards boost name recognition 15 times greater than any other form of advertising.

-- SOURCE: European Outdoor Advertising Assoc.

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