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The Airwalk Invisible Pop Up Store

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Uploaded by on May 18, 2011

GoldRun and Young & Rubicam created the world's first invisible pop-up store, bringing limited edition Airwalk sneakers directly to the biggest skate & surf spots in the country. Sneakerheads and skaters alike visited the virtual store at Washington Square Park in NYC and Venice Beach in LA.

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Science & Technology

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Standard YouTube License

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  • Incrível

  • Innovation at it's best.

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