Case Study: Dove Campaign For Real Beauty 'Onslaught'

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Uploaded by on Mar 4, 2009

In 2005, Dove commissioned a global study based on the hypothesis that women have a narrow definition of beauty. The global study - The Real Truth About Beauty found that only a startling 2% of women describe themselves as beautiful, and served as the foundation for the now award winning Campaign for Real Beauty.

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  • Upon seeing this, I can't help but think of the fact that the media is deceiving each one of us everyday. They would bombard us with images that are unattainable and impossible that even that the media would vehemently deny that it has nothing to do with our problems of self-esteem those repeated messages are enough to substantiate the fact that they don't want us to accept ourselves and make the most of what we have. Thanks so for uploading this video. It's like a fresh breathe of air.

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