http://www.profitworks.ca/blog
In this video blog I take a look at the results from a test I conducted to validate an assumption I had about email marketing subject lines and how I could use them to increase the open rates of my campaigns. My assumption was that using a question in the subject line of the email would result in a higher open rate, then if I was to use a statement in the subject line. Based on the results it appears that using a question in the subject line does in fact result in a higher open rate. Leave me a comment below letting me know if you get the same results as I know this is only the result from one test. I am going to test this again just to make sure. Rate my video as well by clicking on the thumbs up or down buttons so I know what you think! I hope this was helpful for your email marketing campaigns.
Watch Video In Full Screen so that you can read the numbers shown.
Profitworks 10 months ago